An Excerpt by Robert Henri, an artist

"Every student should put down in some form or other his findings. All any man can hope to do is to add his fragment to the whole. No man can be final, but he can record his progress, and whatever he records is so much done in the thrashing out of the whole thing. What he leaves is so much for others to use as stones for step on or stones to avoid.

The student is not an isolated force. He belongs to a great brotherhood, bears great kinship to his kind. He takes and he gives. He benefits by taking and he benefits by giving."

- Robert Henri



I invented this brand as a combination of my passions. Shift, representing things that move. Craft, representing the concept of craftsmanship in all its forms. I write about my travels to racing and vintage motorcycle events, usually with photos. I share progress on my various build projects around the garage. I share my various cocktail concoctions and the joy of imbibing like a gentleman. Lastly, I share my interactions with the various craftsmen[women] I come in contact with. Their stories are dearest to me.

It may not be immediately obvious how all these flow together, but if you follow the narrative, I think it will start to make sense. I hope you enjoy this side of my life and if you share my passions, share your stories with me. If you're attending any events I am, drop me a line and lets grab a beer.


I have been part of the working class since I earned my first job flipping pizzas at Little Caesars at the ripe age of 15 (and a half). Building on this foundation, for the next 30 years my career and family have evolved. If asked candidly what my occupation is, I would answer: marketer.

My career has always been a creative one. Today, I am the Head of Marketing and Product Innovation for Hero. For the 9 years prior to that, I ran an interactive agency I founded, FUZE. If you're interested in learning about the business-side of me, here are a couple places you can do that.


if experiencing this website scratches you where you itch, register for the newsletter at the bottom of any page.

[If you think it's all a bunch of fuff, well Google still has their 'feeling lucky' option...maybe try that.]